A sport can't die while people dream it.
Keep Dreaming is a campaign by Nike to keep the dying sport of Jai Alai alive. For the past two years, the brand has inspired athletes to dream crazy, but those who played Jai Alai were left behind. After losing thousands of fans, they were told their sport would die. With this new film, stories, and a brand new collection, Nike hopes to inspire a new generation of believers to protect the future of Jai Alai.
Creative Direction & Concept:
Bárbara Tábara – Art Director · Carolina Soto – Copywriter & Art Director
Tamara Ramirez – Photos of Doris