Happy Birthday to Them
Without the rest, Heinz wouldn't be the best - it would be the only ketchup brand.
That's why for its 150th birthday, Heinz will celebrate the competition. Throughout the month of June, all of its media channels from digital to print will be dedicated to the other ketchup brands, and on National Ketchup Day 2019, Heinz will remove all of its ketchup around the world to encourage competitors to keep the hard work up for the next 150 years.
Creative Direction & Concept:
Bárbara Tábara – Art Director · Carolina Soto – Copywriter
This is a spec project.