Fight Young Ones with Fire
Miami Ad School Madrid
The One Club launched a student competition to fight America's gun epidemic through creativity, but they continue to name their young creatives "Young Guns."
The term "young guns" was originally used to celebrate up-and-coming shooters, so as young creatives, we felt we had to push The One Club to put their money where their mouth was. We flipped their brief and created our own creative force - one to change the name of "Young Guns."
Creative Direction & Concept:
Adila Fataliyeva – Art Director · Maitane Simon Alonso – Art Director · Carolina Soto – Copywriter
Martin Briceño – Art Director/ Designer