First Response
Apple
It takes 3 minutes for police to respond to reports of a shooting, and by that time, many have been shot.
First Response, shortens that time. It's a new Apple Watch technology that's triggered by the sound of a gunshot. Like Apple's Fall Detection Technology, it calls for help right away, enabling first responders to get there faster and save more lives. 
Creative Direction & Concept:
Adila Fataliyeva – Art Director ·  Maitane Simon Alonso – Art Director  ·  Carolina Soto – Copywriter